The gentlemen from Loden Dager are unassuming individuals.  Their dress, to be sure, is impeccable but even their attire carries a sense of relaxed confidence that matches the calm, friendly demeanor which is so wonderfully refreshing in an industry of megalomania.  So it’s no surprise that their line can be described as nothing less than a revelation–a close to perfect collection for a balmy 2010 spring summer and an offering for fall winter that will leave jaws on the floor.  On-the-floor.

They’re strangely approachable and fantastically easy to talk to about nearly everything.  Alex tucks his hands into his jean pockets and braces the hem of a comfy looking shawlneck cardigan as  he chats away happily about old films and books.  Paul reclines by the door with two of my coworkers, breaking periodically from conversation to point out details and answer questions while some of us thumb through the line hanging in front of us.  [Read more]